Volvo Innovates the Industry with Smaller Packages


Volvo Innovates the Industry with Smaller Packages

Future innovation from Volvo, beloved luxury Swedish automaker, will soon come in smaller packages. As part of its global small car strategy, an initiative to meet the ever-increasing worldwide demands for smaller, yet completely capable cars, Volvo has launched two new concepts. Granted, you won’t be finding these vehicles at any Volvo dealers in New Jersey – yet, but it likely won’t be long, at least not according to Volvo’s ambitious plans.

Although specific details have yet to be released, we can tell you what we do know about these concept cars and what’s driving their design, according to the engineers and designers at Volvo.

Rest assured, as soon as this new series of Volvo compact cars are officially released to the American market, the team at Smythe Volvo, the country’s number one Volvo dealership, will be the first to showcase them and start scheduling test drives for their loyal customers.

A Small Introduction to the 40-Series – Volvo’s Latest Concept

Conceived out of an attempt to answer the worldwide demand for small cars that sacrifice nothing with respect to performance, connectivity, style, and safety, Volvo has imagined two concept cars, dubbed the 40-series.

What these two concept cars reportedly share is a small size, featuring stellar safety features (obviously, hello – they’re created by Volvo), stylish design throughout both the interior and exterior, reliable and fast connectivity capabilities, electric alternatives, and autonomous driving abilities.

Starting Small – It’s All About the Platform

Built on Volvo’s new CMA, or Compact Modular Architecture, this new structure allows for more creativity in compact car design. The result is a refreshed take on the small car segment, something that will likely revitalize this class of car’s and inspire increased sales for Volvo dealers in New Jersey, especially with its urban centers, and elsewhere around the globe.

Thomas Ingenlath, the Senior Vice President of Design at Volvo Car Group, explains the value and potential of CMA a bit further: “Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come.”

That urban character Ingenlath refers to will likely prove an attractive option to New Jersey drivers, many of whom commute into the larger metropolis of New York City and its surrounding borroughs.

Engaging Volvo’s Electric Ambitions

Other plans for the brand’s global small car initiatives include featuring a pure battery electric car in addition to the Twin engine plug-in hybrid alternatives. In fact, Volvo is determined to create an electric or hybrid alternative for every single one of its models. This plan is driven in part by the company’s global sales goal, which projects one million Volvo electric vehicles will be sold around the world by the year 2025.

The future, according to Dr. Peter Mertens, the Senior Vice President of Research and Development for Volvo, suggests that the future of Volvo is fused in electric innovation and alternative powertrains. He explains that “By taking a modular approach to both vehicle architecture and powertrain development we have succeeded in leap-frogging many of the players in the premium segment.”

In other words, Volvo continues to set the standards, as it has with respect to safety in the industry and will do so relative to the development of electric powertrains in collaboration with the CMA platform. Dr. Mertens is confident that “Our new battery electric powertrain variant opens yet another exciting chapter in the unfolding Volvo story.”

It Takes Two – Architecture and Electricity

The new Compact Modular Architecture and alternative powertrains go hand in hand, positioning the 40 concept series cars to seriously impact Volvo’s sales once the concepts are created into actual cars. Always looking to assume leadership within industry divisions, Volvo is already positioned itself to do so in the ever-evolving electric car class.

As projected by President and Chief Exectuive, Håkan Samuelsson, “The new 40 series cars have the potential to improve our market penetration in an important growing segment. An electric powertrain program including both a new compact Twin Engine plug-in hybrid as well as a pure electric car are central to the CMA architecture.”

Kind of like a two heads are better than one approach, the partnering of the CMA architecture with the continued development of Volvo’s own electric powertrains sounds promises to be a successful combination.

How soon will we see the result of these joint efforts? According to Samuelsson, Volvo engineers will get to work on the first of the two new 40 series concepts in 2017. One year away from another chapter in Volvo’s cutting-edge, competitive narrative.

Setting its Own Standards – Smythe Volvo Innovates Service

Smythe Volvo has been in business long enough to know that without the loyalty and repeat business of customers, it’s tough to stay ahead of the curve. As DealerRater’s Dealer of the Year for the fourth consecutive year, Smythe has perfected the art of customer service, as evidenced by the hundreds of near perfect reviews it has received from its customer base.

Whether you’re shopping for a new or pre-owned vehicle, the sales team at Smythe makes it their business to ensure that you are personally pleased with your purchase, and that whatever you drive off in suits your needs.

Determining what you can afford to spend on any vehicle purchase, whether new or pre-owned can leave most of us feeling less than confident. That’s where the professionals in the finance department come in, quick to reassure you and work the numbers to create the best possible loan or lease payment plan to fit your budget, rather than compromise it.

All Smythe Volvo sales are kept in pristine condition on the road, thanks to the Volvo-certified technicians running the service department, where you can schedule any necessary repairs and make sure that you’re keeping up with your vehicle’s manufacturer-recommended service schedule.

Smythe Volvo represents the best of the Volvo brand with respect to its continual evolution and innovation, driven by consumer demands and the ultimate goal of top-notch, pace-setting customer satisfaction.

Categories: New Inventory
; ;