It can sometimes be tricky for a non-American car company to gain traction in the United States. What usually helps in that situation, though, is having a flagship vehicle. A wide array of cars from an unfamiliar brand can be overwhelming to any audience, but fewer choices can lead to more easily made decisions. That's why you'll be hard pressed to spend any meaningful amount of time at a Volvo dealer without seeing the XC90. If any given American was told to name one Volvo, chances are very high they would name the XC90.
The XC90 is a mid-size luxury crossover SUV. The sport utility vehicle was becoming an increasingly popular trend, at the time, and Volvo hit the nail on the head with the release of the XC90. The SUV has become its top-selling model in the United States, and even worldwide, in 2005, selling over eighty-five thousand units. As with many of Volvo's offerings, safety is a key feature, and the XC90 implements an industry-first Roll Stability Control. Furthermore, it was announced in May 2012 that the second generation of the XC90 is going into production in late 2014 and will arrive at Volvo dealerships everywhere, soon after.
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