4 Reasons We Love Volvo (and Why You Should, Too)

Volvo Cars is one of the most compelling automakers in the world. As an award winning Volvo dealership located in Summit, NJ, our opinion may come off as biased – but we can assure you that even if our business had nothing to do with the luxury car brand, we would still love it just as much. Volvo has managed to not only captivate our minds, but also capture our hearts. This brand’s devotion to on-road safety and unwavering commitment to premium automotive excellence are just two of the many reasons why Volvo is a car brand American drivers love. From taking out a new Volvo lease to purchasing a Certified Pre-Owned Volvo car, there are plenty of ways to experience all that this luxury car brand has to offer.

Volvo – A Brief Look Back

The very first car to display the Volvo name on its rear bumper rolled of the assembly line in April of 1927. Ever since, the company has been designing and manufacturing vehicles with the highest level of luxury and safety. Volvo’s commitment to in-vehicle safety is not new, and was part of the founder’s vision. Assar Gabrielsson was the managing director of Volvo Cars, while Gustav Larson was the technical manager. In a joint statement that was released back in 1927, the two outlined what drives Volvo to make exceptional cars: “Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety.”

From that time forward, the driving force behind Volvo Cars has been safety – and it shows.

Volvo Cars: A Lot to Love

Fast forward to today, and Volvo Cars is a leader in automotive safety and produces some of the most luxurious vehicles in the world. There is plenty to love about the Swedish automaker, but keep reading to find out the top four reasons why we are head over heels for the Volvo Cars brand.

 
• Committed to Safety: Most new car shoppers place safety at the top of their must-have list, so we thought it was appropriate to do the same. It’s no secret that Volvo has always been committed to in-vehicle safety, but most drivers don’t know the full extent as to what that means. For example, in 1959 a Volvo engineer actually designed and introduced three-point safety belts into passenger vehicles. Nils Bohlin is credited with saving millions of lives because of his car safety belt invention, which Volvo Cars waived patent rights to in order for every manufacturer to use the life-saving technology. Aside from inventing the number one safety device in every vehicle on the road, Volvo is also responsible for rearward facing car seats, side impact airbags, the whiplash protection system, blind spot information system, and pedestrian detection with full automatic braking. It’s hard not to be impressed with the numerous contributions made by Volvo Cars to automotive safety, and each one goes to show just how devoted the brand actually is to preventing accidents and saving lives with on road safety technology.

 
• Committed to Quality: While safety is the number one core value that drives Volvo Cars, quality comes in at a close second. The automaker is not known for crafting high quality vehicles by chance, but rather because of a steadfast commitment to producing only the highest quality cars on the road. In the brand’s core value statement on quality, Volvo Cars outlines exactly what it means to be committed to quality. “Quality is an expression of our goal to provide products and services designed around people’s needs, giving them an experience that makes them feel that we care for them, and simplify their lives.” Volvo’s unwavering commitment to quality is the second reason why we love the brand and everything they have to offer.

 
• Committed to the Environment: Most car manufacturers place at least a marginal emphasis on the environment, but Volvo Cars has named it a top priority by making it one of their core values as a company. Vehicles introduce plenty of emissions and harmful gases into our air, which is why it is especially important for manufacturers to take steps that help mitigate this concern. As most car brands deliver vehicles that simply meet government EPA standards, Volvo Cars is dedicated to going above and beyond in order to preserve our environment. In the brand’s Core Value Statement on the Environment, Volvo states that, “People’s health, energy efficiency and resource efficiency as the main areas of our focus.” The company further outlines their purpose by adding that, “We shall…act as a role model with regards to environmental care, both internally and externally, when being a Volvo Cars employee and representative.” Volvo understands that putting the environment first doesn’t just mean designing more fuel efficient cars, and that these efforts trickle down into every area of business.

 
• Committed to Putting People First: While Volvo Cars places a deep emphasis on vehicle safety, the brand is also dedicated to people, first and foremost. From designing vehicles that are safe for drivers and passengers, to doing business with the health of the environment in mind, to crafting the highest quality vehicles – Volvo is a brand that is always putting people first. In each one of their Core Values, it’s the people that are the driving force behind Volvo’s commitment.

Discover the Volvo Values at Smythe Volvo

As the top rated Volvo dealership in the country, according to customer reviews on DealerRater, Smythe Volvo has proven time and again that we are fully committed to the values set forth by the brand we represent. Our friendly team and welcoming dealership in Summit, NJ is a testament to that fact, while our promise to stand behind the vehicles we sell 100%, solidifies our dedication to each one of our customers.

If you are considering a new or pre-owned Volvo Cars purchase, consider the highest rated dealership in the United States. Smythe Volvo is as proud of the brand’s heritage as Volvo itself, and we are thrilled to be able to work alongside car buyers who appreciate everything Volvo has to offer. Stop by and discover more reasons to love Volvo, today.